Brother Environmental Programs
As an electronics company, Brother International Corporation's (BIC) parent company, Brother Industries Ltd. (BIL), has defined our Global Charter that "Concern with the environment shall be the cornerstone of all operations", and we shall develop environmental management programs as an aim to build up society to achieve sustainable development. The "At your side" motto is applied, as our basic stance, to conserve the global environment.
The primary reason for BIC's communication here is "to have more people know about Brother's stance and approach toward the environment."
Various efforts are deployed to protect the global environment for the achievement of sustainable development. These efforts start with product development and continue through with product collection programs.
Energy Star Compliance
Save Energy, Save Money
Home electronic products use energy when they're off to power features like clock displays and remote controls. Those that have earned the ENERGY STAR use as much as 50% less energy to perform these functions, while providing the same performance at the same price as less-efficient models. Less energy means you pay less on your energy bill. Simple actions can make a big difference.
Help Protect the Environment
Using ENERGY STAR labeled products can make a huge difference in our energy usage. Brother offers a wide range of printers, fax machines, and multi-function equipment that are ENERGY STAR compliant. These products are capable of the following:
Toner/Ink Cartridge Disposal
A Recycling Initiative in Hong Kong
As part of our ongoing green efforts, The Brother Green Project is a new recycling initiative to provide our customers with an easy and convenient way of disposing used Brother consumables.
To express our appreciation on your efforts to protect the environment, 5% discount will be offered for the purchase of new Brother consumable if you return the Brother empty cartridge.
The 5R Concept
Refuse: Avoid purchase of environmentally burdensome materials whenever possible
Reduce: Reduce waste material
Reuse: Reuse waste material without processing
Reform: Reuse materials in a different form
Recycle: Reuse materials as resources