Corporate Social Responsibility
Brother strongly believes in being a responsible corporate citizen, and this is reflected in our broad range of corporate social responsibility (CSR) policies and programmes. The sections below provide a detailed look at Brother's CSR initiatives.
The Environment - Brother's Contribution
As an environmentally responsible corporate citizen, Brother's printing solutions are all friends of the earth. Brother is the first and only printer manufacturer to achieve the coveted TCO standard-the toughest environmental standard in the world-since 2002. This is a globally recognised benchmark for excellence in ecology, energy, emissions and ergonomics.
The Brother Group in Japan established the 5R concept, which lays the foundation and sets the guidelines for active participation in global efforts. As a member of the Brother Group, Brother International Singapore is also guided by these environmental policies, and we have adopted the 5R concept as a basis for our own environmental activities:
1. REDUCE waste material by recycling
Our machines' eco-friendliness is determined by the RoHS (Restriction of Hazardous Substances) Directive. There is restricted use of certain hazardous substances-such as lead, mercury and calcium -in the manufacture of our products. On top of that, our machines are labelled Energy Savers, which means they consume less power, and therefore contribute to our holistic approach to being environmentally friendly. At Brother, we provide the ideal solutions that exceed expectations now and into the future. We aimed to be "At Your Side" every step of the way.
Brother consumables are manufactured with environmentally friendly specifications. Brother worldwide is committed to ISO 9001 and ISO 14001, and through these controls we ensure that quality and reliability are built into every consumable and machine we manufacture. Furthermore, everything we manufacture is produced to worldwide health and safety standards.
ISO 14001 Accreditation
Only four Japanese and six international manufacturing facilities, including that of Brother's, have been accredited with the strict ISO 14001 conservation standards for the environment.
Energy Star Approval
Our Laser Printers, Multi-Function Centres (MFCs) and Faxes comply with the International Energy Star Program. As a long-time Energy Star partner, all Brother Group companies worldwide have strong social and environmental responsibilities to contribute to a cleaner planet.
Brother's Environmental Protection Measure
Our printers and MFCs have adopted a printing system that reduces consumables wastage. This printing system ensures that users no longer have to throw away a drum or inkjet printheads every time the toner or ink cartridge has been depleted. Toners and ink cartridges may now be replaced separately. Additionally, all our models have a draft print mode to reduce the amount of toner or ink required for standard prints.
Brother is the only printer manufacturer with TCO99 certification. TCO99 is an exacting standard governing product safety, ergonomics, handling and physical design, working environment emissions, total environmental management strategy, manufacturing processes, ecology and the operator's manual.
Brother's Green Purchasing Policy
Brother promotes activities that are environmentally friendly. Such practices include purchasing products using a recommended product list, which includes items ranging from toilet paper to company vehicles.
Brother and Recycling for the Environment
Brother (Japan) established a recycling centre in Japan in 1998. This centre is capable of disassembling, separating, classifying, recovering and then recycling waste products. Items that are recycled include waste plastics, substrates and motors.
Brother has been recognized by different environment-related labels for manufacturing top and environment-friendly products. Some of these labels are TUV, ISO 19001: 14001, Energy Star and Blue Angel. Being a trusted high-quality brand, the demand for our MFC's & Laser Printers increase each year. This would also mean a huge number of consumables (toners and drums) to be used.
Normally, after finishing a consumable the customer throws out the empty toner and/or drum in the garbage. They don't know that by throwing out these consumables it becomes a hazardous waste that could harm the environment and even their own health.
Brother has a strong passion for caring for Mother Earth. It always makes sure that the company is doing its part in protecting the environment.
Organized by Brother together with HMR Envirocycle, the Green Project is aiming to help lessen the e-waste being deposited in different landfills. The Green Project is inviting our loyal corporate clients to participate with us. They can trade their empty toners and drums with us and they will be given something in return.
The used consumables would be forwarded to the HMR Envirocycle wherein it will be properly disposed by trained personnel from DENR (Department of Environment & Natural Resources).
Interested corporate clients may contact their appointed corporate sales representative.