Singapore, 15 November 2011 – Brother International, a leader in home and business IT peripherals that focuses on the ‘Customer-First’ approach, initiates Augmented Reality (AR) as a marketing tool in its effort to launch a new range of colour inkjet printers for the first time in Singapore. With the ease of downloading the free ‘Brother AR’ application (app) from the App Store and leveraging on the regional inkjet creative campaign, users can experience the functionality of the Multi-Function Centres, virtually.

“In our line of business, it is not just important to be innovative with our product offerings but to be creative with the means we market them to consumers,” emphasised Takeo Shimazu, Managing Director of Brother International Singapore Pte Ltd. “Customers today are much more technologically savvy and are more receptive to information that is readily available, even while they are on the go. With this app, customers can not only get a three-dimensional and 360 degree view of the product but watch it perform various functions such as print and scan with just a few taps, bringing customer experience to a whole new level.”