Kurumsal Sosyal Sorumluluk
Brother strongly believes in being a responsible corporate citizen, and this is reflected in our broad range of corporate social responsibility (CSR) policies and programmes. The sections below provide a detailed look at Brother's CSR initiatives.
Brother has a long-standing belief in respecting the environment and caring for anyone related to our company. These principles are captured in the Brother Group Global Charter, which was crafted in 1999 based on the concept of "Tomoiki" (co-existence). Through our CSR Management activities, we hope to establish a mutually beneficial relationship in which our stakeholders trust and respect us and our employees take pride in working for the company.
Brother believes that CSR should be managed just as any other business activity, and thus it should be integrated into our daily operations. To this end, we have formed a committee to increase awareness of CSR within the company and formulate strategies and initiatives to involve everyone in the company in contributing back to society and our environment.
Brother Singapore is a member of Singapore Compact. We decided to join in order to express our belief in and commitment to good CSR. We hope that this will broaden our network of communication with like-minded companies to increase dialogue and boost the exchange of information and experience, thereby making CSR more meaningful for our stakeholders.
As a start, Brother will be focusing on our customers, employees and the environment. Our thoughts and our actions are geared towards providing our customers with products and services of superior value that they can trust. Our employees are important to us. By providing them with an environment in which they can fulfil their aspirations and have a well-balanced work life, we can be sure that they in turn will take care of our customers and the environment. Brother will continue to look into innovative ways to recycle our products and ensure that our recycling programme continues to expand and improve.
We recognise that CSR is a journey. It is to us a fulfilment of our motto "At Your Side". And we are proud to undertake this journey because we know that we are creating an organisation that our stakeholders can respect and our employees can be proud to be a part of.
Our Pledge to "Treasure Brother Employees' Mind"
October 10, 2009 is World Mental Health Day. To commemorate this meaningful event, Health Promotion Board has invited Singapore Health Award (SHA) recipients to pledge to "Treasure Your Employees' Minds".
As a SHA Bronze Award recipient, Brother is proud to take the pledge in our commitment towards our employees' well being.
You can view our pledge at http://www.healthymind.sg/tym
The Brother Group Global Charter recognize Brother Associates as important stakeholders in our business.
Brother is committed to provide a workplace in which our Associates are respected and take pride in.
We Brother International Singapore pledge to commit efforts to treasure our employees emotional and psychological well being. We believe a healthy workforce means presence of positive feelings in our Associates in which they can be positive members of society, continually learn and improve, strive to achieve their goals and contribute to our success.
We hereby commit to provide a workplace where our Associates work cheerfully, joyfully and vigorously embodying our company motto that we will always be "At your side".
Employees are important stakeholders to Brother. We are building Brother as a company in which our employees take pride. Communication between management and employees is important to the company, as Brother recognises that communication is an important driver of employee engagement.
In promoting constructive dialogue between management and employees, our quarterly communication session is a channel for sharing company information with employees and also for them to raise concerns through open discussion with management.
In demonstrating management commitment to engaging our employees, Brother engaged Mercer HR Consulting to conduct the Employee Engagement Survey, to which 75% of our employees responded.
Brother is committed to providing a workplace in which our employees are respected and in which they take pride.
Brother recognises the importance of having talented leaders at all levels of our organisation. We invest in the development of all our employees. Our leaders attend leadership training in the areas of Performance Management and Appraisal, Building and Leading Teams and Leadership Competencies.
We recognise strong leadership is critical to organisational success and employee engagement. Training helps to develop this critical capability and allows our talent to grow.
At Brother, the health and well-being of our employees are important. We recognise that employee wellness is a fundamental component of creating work-life balance for our employees.
Brother has launched Workplace Wellness Programmes to create a happy and healthy workplace. Employee wellness programmes from health screening, health surveys, and nutritional advice to fitness activities such as yoga and bowling are designed to ensure the physical well-being of our employees. These programmes also raise awareness of important health issues, which we believe benefits employees in their overall wellness.
Recognised for Workplace Health Promotion Programmes - Singapore HEALTH Award (Bronze category) 2008
Brother Singapore received the Bronze Award for the Singapore HEALTH (Helping Employees Achieve Life-Time Health) Award 2008.
The Singapore HEALTH (Helping Employees Achieve Life-Time Health) Award is presented by the Health Promotion Board to give national recognition to organisations with commendable workplace health promotion (WHP) programmes. It is an important way of showing appreciation to organisations that strive to help their employees lead healthy and vibrant lives.
The Singapore HEALTH Award distinguishes Brother as an employer with a corporate culture that promotes health at work. The well-being, growth and health of our employees are important to us, and the accolade we have received in this area shows us that we are on the right track.
At Brother, we know that behind our success, it's our people who make the difference.
BROTHER LENDS SUPPORT TO CONSUMER RIGHTS
In March 2007, Brother International Singapore participated in the World Consumer Rights Day in collaboration with the Consumers Association of Singapore (CASE), an organisation that looks after consumer rights in Singapore. This is an annual international event celebrated on March 15. As the major sponsor for this event, Brother provided giveaway bags and three printers to be given out during the event's lucky draw. Brother is the first printer company in Singapore to have participated in this event, which ties in strongly with our customer-first approach. Our participation left a positive impression on the 2,300 people who participated in the walk as a show of solidarity for consumer rights in Singapore.
For full story, please click here. (PDF, File Size : 62KB)
Brother supports CASE event on World Consumer Rights Day for second consecutive year
Brother showed its support for consumer rights by supporting the Consumers Association of Singapore (CASE) in the "Walk with CASE 2008" event. Held on March 16, it was the second year Brother has participated in this cause to mark World Consumer Rights Day (WCRD).
"Brother has always underlined our 'At Your Side' motto with our 'Customer-First Approach', in all aspects of our business, for 100 years", explained Mr. Takeo Shimazu, Managing Director of Brother International Singapore.
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The Environment - Brother's Contribution
As an environmentally responsible corporate citizen, Brother's printing solutions are all friends of the earth. Brother is the first and only printer manufacturer to achieve the coveted TCO standard-the toughest environmental standard in the world-since 2002. This is a globally recognised benchmark for excellence in ecology, energy, emissions and ergonomics.
The Brother Group in Japan established the 5R concept, which lays the foundation and sets the guidelines for active participation in global efforts. As a member of the Brother Group, Brother International Singapore is also guided by these environmental policies, and we have adopted the 5R concept as a basis for our own environmental activities:
1. REDUCE waste material by recycling
Our machines' eco-friendliness is determined by the RoHS (Restriction of Hazardous Substances) Directive. There is restricted use of certain hazardous substances-such as lead, mercury and calcium -in the manufacture of our products. On top of that, our machines are labelled Energy Savers, which means they consume less power, and therefore contribute to our holistic approach to being environmentally friendly. At Brother, we provide the ideal solutions that exceed expectations now and into the future. We aimed to be "At Your Side" every step of the way.
Brother consumables are manufactured to exacting, environmentally friendly specifications. Brother worldwide is committed to ISO 9001 and ISO 14001, and through these controls we ensure that quality and reliability are built into every consumable and machine we manufacture. Furthermore, everything we manufacture is produced to worldwide health and safety standards.
ISO 14001 Accreditation
Only four Japanese and six international manufacturing facilities, including that of Brother's, have been accredited with the strict ISO 14001 conservation standards for the environment.
Energy Star Approval
Our Laser Printers, Multi-Function Centres (MFCs) and Faxes comply with the International Energy Star Program. As a long-time Energy Star partner, all Brother Group companies worldwide have strong social and environmental responsibilities to contribute to a cleaner planet.
Brother's Environmental Protection Measure
Our printers and MFCs have adopted a printing system that reduces consumables wastage. This printing system ensures that users no longer have to throw away a drum or inkjet printheads every time the toner or ink cartridge has been depleted. Toners and ink cartridges may now be replaced separately. Additionally, all our models have a draft print mode to reduce the amount of toner or ink required for standard prints.
Brother is the only printer manufacturer with TCO99 certification. TCO99 is an exacting standard governing product safety, ergonomics, handling and physical design, working environment emissions, total environmental management strategy, manufacturing processes, ecology and the operator's manual.
Brother's Green Purchasing Policy
Brother promotes activities that are environmentally friendly. Such practices include purchasing products using a recommended product list, which includes items ranging from toilet paper to company vehicles.
Brother and Recycling for the Environment
Brother (Japan) established a recycling centre in Japan in 1998. This centre is capable of disassembling, separating, classifying, recovering and then recycling waste products. Items that are recycled include waste plastics, substrates and motors.
Brother Green Project - A Recycling Initiative in Singapore
As part of our ongoing green efforts, the Brother Green Project is a new recycling initiative to provide our customers with an easy and convenient way of disposing used Brother consumables. We take back used Brother consumables (ink cartridges, toner cartridges and drums) from customers.
The collection point in Singapore is located at the Brother Customer Service Centre, #01-01 Gateway East. For more information on this recycling program, you can contact our Customer Service Centre at Tel: 6538-3998 or email email@example.com
GOING GREEN! Brother supports environment conservation
Everyone can make a conscious effort to make our environment a better place. Brother Singapore is also doing its part to contribute to going green!
It was our pleasure to be invited by North West CDC to support Clean and Green Singapore 2008 - "Come Out and Play, It's No TV Day!", which was held on 9 November 2008. The event was jointly organised by the National Environment Agency (NEA) and North West CDC with the aim to encourage Singaporeans to care for and protect our living environment by adopting an environmentally friendly lifestyle.
The guest of honour was Dr. Vivian Balakrishnan, Minister for Community Development, Youth and Sports. Special guests included Mrs. Yu-Foo Yee Shoon, Dr. Teo Ho Pin, Dr. Mohamad Maliki Osman, Mr. Ong Ah Heng and Mr. Liang Eng Hwa.
One of the highlights of this event was a fashion show showcasing fashion by students in a "Made To Wear" Recycle contest. Students from the North West District schools participated in this contest by recycling used fabrics and materials to make them into clothes.
Brother Singapore supported the students by providing seven home sewing machines for them to sew the materials into clothes. Our Brother staff also provided guidance and training to the students on using our home sewing machines.
To thank Brother for its support, NEA presented us with a plaque, which was received by Mr. Kawakami, Director of Image Sales.
We are proud to be involved in initiatives that encourage recycling in support of environment conservation.
BROTHER SINGAPORE CONTRIBUTED TO THE FIRST GARMENT FACTORY IN ACEH
The first Aceh Garment Factory was set up by the Aceh Provincial Government in collaboration with IGTC to lay the foundation for further industrial activities and create more job opportunities. In order to support the victims of post-tsunami and civil conflicts in Aceh, Brother contributed to this project with a donation of industrial sewing machine equipment.
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Brother International-AWWA FSC MOU signing
Brother International adopted the Asian Women's Welfare Association (AWWA) as its official charity for 2008, supporting the charitable efforts of the AWWA Family Service Center with a primary focus on engaging the youth of the community in sports activities. "Brother Singapore hopes to make a genuinely positive contribution to the community", said Mr. Takeo Shimazu, Managing Director of Brother International Singapore.
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Brother-AWWA Inaugural Street Soccer Tournament 2008
Reaching out to the Youth. Kallang Community Centre turned into a spectacle on 15 November 2008 as Brother and AWWA organised their first Street Soccer Tournament for Youth, with the aim to reach out to youth through street soccer to get kids off the streets and channel their energy in sport activities.
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Speech by Mr. Takeo Shimazu, Managing Director of Brother International, please click here. (PDF, File Size : 144KB)
Brother Singapore Renew Commitment To AWWA Youth
Brother Singapore renew its commitment to AWWA on 21 May, 2009 in support of their Youth Program.
For the full story, please click here. (PDF, File Size : 115KB)