Corporate Social Responsibility
Brother strongly believes in being a responsible corporate citizen, and this is reflected in our broad range of corporate social responsibility (CSR) policies and programmes. The sections below provide a detailed look at Brother's CSR initiatives.
Brother has a long-standing belief in respecting the environment and caring for anyone related to our company. These principles are captured in the Brother Group Global Charter, which was crafted in 1999 based on the concept of "Tomoiki" (co-existence). Through our CSR Management activities, we hope to establish a mutually beneficial relationship in which our stakeholders trust and respect us and our employees take pride in working for the company.
Brother believes that CSR should be managed just as any other business activity, and thus it should be integrated into our daily operations. To this end, we have formed a committee to increase awareness of CSR within the company and formulate strategies and initiatives to involve everyone in the company in contributing back to society and our environment.
As a start, Brother will be focusing on our customers, employees and the environment. Our thoughts and our actions are geared towards providing our customers with products and services of superior value that they can trust. Our employees are important to us. By providing them with an environment in which they can fulfil their aspirations and have a well-balanced work life, we can be sure that they in turn will take care of our customers and the environment. Brother will continue to look into innovative ways to recycle our products and ensure that our recycling programme continues to expand and improve.
We recognise that CSR is a journey. It is to us a fulfilment of our motto "At Your Side". And we are proud to undertake this journey because we know that we are creating an organisation that our stakeholders can respect and our employees can be proud to be a part of.
Our Customers and Associates
The Brother Group places the customers first, everwhere, every time, demonstrating its motto: "At your side". By quickly and consistently providing superior value, the Brother Group builds strong, long-lasting relationships with customers, gaining their loyalty.
Our associates are positive members of society, that share the company's valuse, continually learn and improve, maximize their capabilities, strive to achieve their goals and untimately, contribute to our success
The Brother gruop respects diversity and provides a working enviroment that enables our associates to utilize their talents and abilities to the fullest.
Employees are important stakeholders to Brother. We are building Brother as a company in which our employees take pride. Communication between management and employees is important to the company, as Brother recognises that communication is an important driver of employee engagement.
In promoting constructive dialogue between management and employees, our quarterly communication session is a channel for sharing company information with employees and also for them to raise concerns through open discussion with management.
Brother is committed to providing a workplace in which our employees are respected and in which they take pride.
Brother recognises the importance of having talented leaders at all levels of our organisation. We invest in the development of all our employees. Our leaders attend leadership training in the areas of Performance Management and Appraisal, Building and Leading Teams and Leadership Competencies.
We recognise strong leadership is critical to organisational success and employee engagement. Training helps to develop this critical capability and allows our talent to grow.
At Brother, we know that behind our success, it's our people who make the difference.
The Environment - Brother's Contribution
As an environmentally responsible corporate citizen, Brother's printing solutions are all friends of the earth. Brother is the first and only printer manufacturer to achieve the coveted TCO standard-the toughest environmental standard in the world-since 2002. This is a globally recognised benchmark for excellence in ecology, energy, emissions and ergonomics.
The Brother Group in Japan established the 5R concept, which lays the foundation and sets the guidelines for active participation in global efforts. As a member of the Brother Group, Brother International Singapore is also guided by these environmental policies, and we have adopted the 5R concept as a basis for our own environmental activities:
1. REDUCE waste material by recycling
Our machines' eco-friendliness is determined by the RoHS (Restriction of Hazardous Substances) Directive. There is restricted use of certain hazardous substances-such as lead, mercury and calcium -in the manufacture of our products. On top of that, our machines are labelled Energy Savers, which means they consume less power, and therefore contribute to our holistic approach to being environmentally friendly. At Brother, we provide the ideal solutions that exceed expectations now and into the future. We aimed to be "At Your Side" every step of the way.
Brother consumables are manufactured to exacting, environmentally friendly specifications. Brother worldwide is committed to ISO 9001 and ISO 14001, and through these controls we ensure that quality and reliability are built into every consumable and machine we manufacture. Furthermore, everything we manufacture is produced to worldwide health and safety standards.
ISO 14001 Accreditation
Only four Japanese and six international manufacturing facilities, including that of Brother's, have been accredited with the strict ISO 14001 conservation standards for the environment.
Energy Star Approval
Our Laser Printers, Multi-Function Centres (MFCs) and Faxes comply with the International Energy Star Program. As a long-time Energy Star partner, all Brother Group companies worldwide have strong social and environmental responsibilities to contribute to a cleaner planet.
Brother's Environmental Protection Measure
Our printers and MFCs have adopted a printing system that reduces consumables wastage. This printing system ensures that users no longer have to throw away a drum or inkjet printheads every time the toner or ink cartridge has been depleted. Toners and ink cartridges may now be replaced separately. Additionally, all our models have a draft print mode to reduce the amount of toner or ink required for standard prints.
Brother is the only printer manufacturer with TCO99 certification. TCO99 is an exacting standard governing product safety, ergonomics, handling and physical design, working environment emissions, total environmental management strategy, manufacturing processes, ecology and the operator's manual.
Brother's Green Purchasing Policy
Brother promotes activities that are environmentally friendly. Such practices include purchasing products using a recommended product list, which includes items ranging from toilet paper to company vehicles.
Brother and Recycling for the Environment
Brother (Japan) established a recycling centre in Japan in 1998. This centre is capable of disassembling, separating, classifying, recovering and then recycling waste products. Items that are recycled include waste plastics, substrates and motors.
GOING GREEN! Brother supports environment conservation
Everyone can make a conscious effort to make our environment a better place. Brother South Africa is also doing its part to contribute to going green!
We are proud to be involved in initiatives that encourage recycling in support of environment conservation.
Save the Earth.
Start Recycling now!